Pillar-Based AI Optimization for Agencies
Fueled by his time-tested Pillar-Based Marketing methodologies, Ryan Brock presents a new concept for today’s agencies in need of consistency and results in an ever-changing world of SEO, AI search, and Generative Engine Optimization (GEO) techniques. Through actionable data, repeatable workflows, and achievable KPIs, Pillar & Co. enables agencies through a unique combination of expert consulting and our bespoke agency software, Pillarbase.
Trusted by brands and agencies, including:
Meet the co.
After over a decade of running an old-school content marketing agency, Ryan Brock took a few years off to develop Pillar-Based Marketing, a methodology employed by businesses the world over to take the guesswork out of content marketing and SEO. Now, through Pillar & Co., Ryan is offering his years of both agency and SEO tech experience in the form of a unique tech-enabled consulting program for agencies looking to turn SEO and. the latest in GEO (generative engine optimization) trends into repeatable, consistent, and highly automated service offerings.
Ryan Brock
Founder
Ryan got his start by launching the boutique content marketing agency Metonymy Media in 2011. In 2021, he sold the agency to DemandJump, a software company, where he co-wrote and published the book Pillar-Based Marketing. Today, Ryan drives our agency’s consulting and technology, working directly with our agency clients on strategies and training while solo developing Pillarbase.
Bespoke technology built for agencies
Actionable Data
Traditional SEO and modern LLM behavior
Leveraging the absolute latest in LLM data science backed by years of industry-leading SEO know-how, our Pillarbase agency tool suite starts with actionable insights, exploring both the traditional Google search experience as well as top LLMs like Google AI Mode and ChatGPT to understand exactly how your client’s customers are utilizing these tools to learn and find solutions.
Kristen Brock
Client Specialist
Kristen spent the first 15 years of her career as a Registered Nurse before joining her husband Ryan at Pillar & Co. as a client specialist. Kristen collaborates with Pillar & Co. clients, managing traffic and schedules to ensure our agencies get what they need to serve their clients. Now, Pillar & Co. is a true family business supported by the kind of teamwork that can only come from true partners.
Repeatable Workflows
Automated software tools to remove guesswork
The core of Pillarbase is our suite of automated tools for building content strategies, generating content briefs, analyzing client brand and voice, generating the best AI content you’ve ever seen, and optimizing for both traditional SEO and the latest in GEO and AI optimization strategies. Take every new client on a proven journey to SEO and GEO success in weeks, not months or years.
Achievable Metrics
Clear KPIs you can deliver on every time
Through unique keyword ranking trend reporting, competitive analysis tools, and some of the industry’s first-to-market tools for tracking your clients’ brand Share of Voice across multiple AI platforms, Pillarbase is designed to help you set reasonable client expectations and consistently deliver measurable value with clear connections to the bottom-of-the-funnel metric your clients care about most.
Get it on the schedule
If you’re ready to stop wasting time, effort, and budget on SEO content that doesn’t drive results, schedule a time to meet with Ryan and begin charting your course to organic ranking dominance today.
Say hi
It’s a contact form. You fill it out, Ryan gets a message, then he responds just as quickly as he can. Unless you’re a spammer.